Your company or organ ization communicates with many audiences including employees, customers, investors, government, organization members, media, and the general public. This role is typically carried out by corporate communications/marketing department or a public relations department.
As your communications consultant, I may be brought in to set up or guide a substantial overhaul of your communications department. I do this with a communications audit to identify all communication tools and to see where those are that are lacking. Your goal is to establish the optimal target audiences within the outside organization, and the most effective communication startegies to reach and influence each audience.